Bob is the customer relationship manager of an online retail company. Recently, his company launched an AI-driven initiative to ensure better customer experiences. However, the project hit a roadblock due to the poor quality of customer data. Bob is desperately looking for a solution to fix the data problem.
Kevin is the IT manager of a leading insurance services provider with several branches in California. Two weeks ago, an audit conducted by regulatory authorities revealed the company’s data governance practices violated the California Consumer Privacy Act (CCPA). A notice was served to the company, and it could be fined millions. Kevin is very worried.
Larry is the marketing manager of a multinational manufacturing organization. Last week, his company performed a data deduplication exercise, which resulted in an accidental loss of precious customer data, causing irreparable loss to the company. Larry is in big trouble.
Do these stories appear familiar? Many organizations, irrespective of their size and scale of operations face data management issues that lead to serious consequences. How can companies handle their data effectively to avoid problems? They need to use ArchiveIt, a cutting-edge data archival, and a purging solution.
What is ArchiveIt?
ArchiveIt is a simple-to-use, highly cost-effective data archival and purging solution for the Salesforce platform to ensure good data governance. The solution allows you to access and restore data effectively, deduplicate, and clean data to ensure it is relevant and timely and share data across various Salesforce orgs in a safe and secure manner. ArchiveIt enables you to define and implement a robust data governance model that fully complies with your data policies and regulatory standards.
Let us now proceed to examine the benefits of this innovative data management solution.
Seamless Data Handling
ArchiveIt is a point-and-click data archival and purging tool. It is simple to set up and can be used with minimal effort. All you need to do is select the required data elements and schedule an activity, and ArchiveIt will execute the activity perfectly. You can use the tool to perform mass data manipulations including mass updates and mass deletions in a hassle-free manner. You can also opt for the Google Sheets add-on, which will facilitate easy analysis of the data.
Excellent ROI on Your Data Storage
You can save up to 90% on data storage costs by implementing ArchiveIt. The novel data archival and purging solution can help you ensure only essential data is stored on Salesforce, thereby reducing storage costs considerably.
Hassle-Free Data Storage and Retrieval
For years, companies created backup copies of entire business data, which could be used if data in primary storage facilities was lost. However, creating backup copies of entire data is very expensive and time-consuming. Furthermore, it takes considerable time to retrieve the required data from a data backup copy. ArchiveIt puts an end to these problems. The application enables you to define process-oriented criteria for archiving data, allowing you to store only useful data and purging the rest. You can retrieve required data very quickly, as the volume of data stored in the archives is limited. ArchiveIt is fully integrated with Salesforce Lightning Connect, enabling you to handle the data in archived objects as easily as the custom objects in your org.
A Robust Data Governance Model Can Be Defined
One of the key elements of effective data governance is the ability to ensure the availability of relevant data. ArchiveIt helps you to define criteria to identify and purge unnecessary data, thereby allowing you to circulate only useful data, thereby improving the data quality. We will see more about data quality in a moment.
Enhanced Data Quality Leads To Better Results
It is well-known that data of good quality leads to better business results and improved customer experiences. By eliminating valueless data, ArchiveIt helps enhance the productivity of your marketing initiatives; you can target the right customers more effectively, resulting in enhanced revenues for your organization.
100% Compliance with Data Policies and Regulatory Norms
ArchiveIt helps you enforce effective data governance mechanisms that ensure full compliance with your data policies and norms laid out in General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Data can be stored in the country of its origin and identified easily for suitable action. The data archival and purging tool also helps you comply with the customer-data-related norms specified by the Securities and Exchange Commission (SEC).
High Levels of Data Protection
Ensuring safety of data is a critical component of good data management. ArchiveIt ensures that no data is lost during data processing operations. The data archival and purging tool is designed to ensure quick restoration of data after the operations. ArchiveIt also facilitates safe and secure transfer of data from one Salesforce org to another. The tool ensures that data is encrypted, thereby ensuring its security. Furthermore, the tool can be used to check and validate the data before it enters the production server. This will go a long way in ensuring no data is lost and the data entering the server is accurate and of high quality.
Effective Data Masking in Test Environments
It is well-known proper testing of data plays a key role in ensuring its effective usage. ArchiveIt enables you to perform testing of data in a very secure manner. The data archival application allows you to mask sensitive business data such as dates of birth, social security details, debit card numbers and so on, so that it cannot be accessed by unauthorized persons.
Significant Improvement in System Performance
A considerable growth in data can make your Salesforce system less responsive and result in slower performance of queries. You can overcome this problem very effectively, using ArchiveIt. The application allows you to retain only useful data in the system and archive the rest, enhancing the system’s performance.
ArchiveIt is a tool built with the Salesforce user in mind. It helps you come up with a well-defined data governance model for your organization and ensures you get the best value for your money. Indeed, it is the perfect solution to meet your data management needs. What do you think?
At Solunus, we help you make the best use of ArchiveIt to meet your data governance needs. Our rich experience in customizing the innovative application will enable you to ensure high levels of data visibility, thereby allowing you to make the best use of your data.
Hope you enjoyed this post. How do you think organizations can come up with well-defined data processes? We’d love to know.
Solunus, a North-American based Salesforce Partner, prepares businesses for their next-generation customers. Established in 2014, we simplify Salesforce for you to build more meaningful customer relationships. We partner for a win-win arrangement with a clear ROI that the client realizes by the end of the engagement. Our 350+ years of cumulative industry exposure and Salesforce experience underpin our position as the right Salesforce partner. We are a team of Salesforce Certified Professionals, CRM Architects, and certified Agile Scrum Masters with a passion for making a difference.
About the Author:
Phani is a seasoned content writer. He has written several well-received blog posts and articles on various subjects, ranging from online training to regulatory compliance. When he is not writing, you can find him watching Hollywood classics.